Discover how CDC Habitat streamlined its GDPR consent management with Fair&Smart.
How France’s leading social housing provider centralised, tracked and leveraged consent without adding friction to the user experience or overburdening its teams.
Implementation, technical choices, results and team testimonials.
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Three key challenges at the heart of the project
For CDC Habitat, consent management had to address regulatory, operational and marketing requirements simultaneously, across a scope of 563,400 housing units and multiple collection channels.
Producing proof in the event of an audit
Following an internal audit in 2023, the priority was to have clear, timestamped evidence with strong probative value.
Precise consent, actionable for marketing
Contact databases needed to rely on granular preferences that could be segmented for truly targeted campaigns.
A unified view across channels
Website, call centre, partner portals: the challenge was to consolidate all consent collection into a single repository shared by the DPO, marketing and IT teams.
An open market consultation to identify the right partner
Faced with these challenges, CDC Habitat carried out a rigorous selection process. The decisive criterion was not only GDPR compliance, but also the ability to produce robust evidence, integrate into an existing technical environment and become operational without delay. Fair&Smart, a LuxTrust solution, was selected as the most comprehensive response from a technical, legal and operational perspective.
The implementation of Fair&Smart benefited all teams
DPO, marketing and IT teams reached the same conclusion: Fair&Smart transformed a compliance constraint into a concrete operational lever.
Timestamped evidence and full traceability
Each consent collected and each objection request generates a timestamped receipt. In the event of a CNIL request or litigation, the evidence is immediately available, regardless of the collection channel.
Turning user data into actionable value
Thanks to unified consent and preference management across all channels, marketing campaigns became more effective and more efficient.
Frictionless integration into the existing ecosystem
CRM, marketing tools, web interfaces: Fair&Smart integrated without requiring the existing environment to be rebuilt. The go-live was completed on time and without incident.
CDC Habitat employees share their experience
What sets Fair&Smart apart is its evidence-based approach. As a legal professional, I see genuine conceptual maturity in the solution: consent management is treated as an electronic evidence process, not merely as a compliance formality.
Yoann Teixeira Pouseiro Deputy DPO, CDC HabitatIt is reassuring to choose a solution that has already been proven in comparable environments. We felt a strong level of seriousness and expertise, which gave us confidence in planning the deployment of the solution.
Yves Tricot Consultant Senior BA, TYCEAJoin the organisations we support across Europe
Discover CDC Habitat’s full customer success story
Implementation, technical choices, results and team testimonials.